Leif Erikson is a 3D animated music video I produced for my final year project studying at Queensland University of Technology.

I absolutely love finding deeper meaning and interpreting other artist’s work, films or even TV shows. This is why I chose this song by US band, Interpol. Their songs are always moody and full of vivid imagery that it inspired me to bring my interpretation to life. This project took 8 months from concept to completion and was shown as part of the graduates exhibition show at QUT where it was chosen to received its highest honour of ‘Outstanding Animation’ by the Creative Industry faculty.

I used Photoshop for the preproduction and textures, MAYA 2008 for all the 3D work and animation and After Effects for the post production. Though my narrative felt ambitious at times, through the careful critique and advice of my teacher and peers, I feel the result speaks for how much blood, sweat, tears (and caffeine) was poured into the making of.

Many people have asked me what my film means and even though I don’t mind sharing my meaning, my video is open for interpretation. I’d love to hear how you interpret it as there is something intriguing with how similar (or dissimilar!) another person’s perspective is. Maybe this is why I love to delve deep into the meanings behind a work myself.

PLAY ON 08 was the end of year show for the graduates of Animation and Communication Design at Queensland University of Technology.

A team of 7 graduate students were assembled to organise the big end of year show to display work from students of Animation and Communication Design.

The team was given the theme word of ‘play’ and my design concept was chosen for the show. My idea centred on the objects of Polaroids as they are universally seen as fun and spontaneous. In each, the student would be photographed doing something spur-of-the-moment with a prop, contrasting the ‘mug shot’ of an I.D. photo. Bright blocks of colour would juxtapose the black and white of the text.

I represented my peers in Animation where I was responsible for producing and designing the showreels for DVD. I also produced the animation student identities which aimed to represent the student in a few short seconds.

Lifehack is a productivity blog that went through a rebranding when they merged with Stepcase.

The company wanted something sleek and modern that, would of course, represent their objective as a site. I took their already established motif of the nut and spanner and simplified it. The enlosing barrier represents the community of people Lifehack aims to help.